Cost Per View Formula
A cost per view (CPV) calculator helps online advertisers determine the cost of their ad campaigns. The CPV is the cost of an ad divided by the number of views it receives. To calculate the CPV, simply enter the cost of your ad and the number of views it received into the CPV calculator. The calculator will then provide you with the cost per view for your ad campaign. By using a CPV calculator, you can compare the cost-effectiveness of different ad campaigns and make informed decisions about your marketing budget.
In particular, one of the best things you can do for your business is look into cost-per-view (CPV) advertising. But what is CPV advertising exactly and how can it benefit your business? More than that, what makes it unique compared to other types of advertising?
Keep reading and learn more about cost-per-view advertising below.
What Is Cost-Per-View Advertising Exactly?
CPV stats have everything to do with the use of video advertising and paying for those videos every time they get shown to an internet user. For example, suppose that you have a video ad promoting your brand and that brand will show on a video such as a YouTube video every so often. Whenever the ad plays, there will always be someone there to watch it because, of course, someone had to click on the video in the first place.
This is unlike other types of ads that may show up when no one is even around to see them. For example, for non-video ads, impressions are when the ad appears on a certain web page regardless of whether there is someone browsing that web page or not. Of course, if there is not anyone around to see your ad, it isn't going to do much good even when it is being displayed.
Fortunately, you won't have to deal with this problem when it comes to CPV advertising. When a video starts playing and your ad shows up, only then will you need to pay for showing that ad. On the other hand, whenever your ad does not show up on a particular video, you won't need to pay anything.
The point of a CPV campaign is to get people to see your video ads. It doesn't matter whether or not online users watch the entire ad or skip through it. It also doesn't matter that much whether or not the online user interacts with your ad.
What You Need to Know About CPV Ads
CPV advertising is all about making sure that the ad gets seen in the first place. This may not seem very useful at first. After all, what is the point of paying for such an ad if an online user is only going to skip over it without clicking on the ad and exploring your website?
However, you would be surprised to find that this very simple method of advertising can actually have many benefits for both your advertising campaign and the success of your business. Some people may be wary to start using CPV since it used to have a bad reputation in the early days of the internet, but these days, CPV is one of many reputable and very effective methods of advertising.
For that reason, if you're looking for a unique way to get your brand's name out there, CPV advertising may be the perfect solution. But what makes it so important compared to other modes of advertising anyway?
Why Does CPV Advertising Matter So Much for Your Business?
Understanding CPV is vital if you care about improving and growing your business in multiple ways. The formula behind this kind of advertising is actually quite simple. It is nothing more than the total amount of money you spend on advertising divided by the number of people who view your ad.
For example, suppose that you spend around $250 on a CPV advertising campaign and 1,000 people end up viewing your video ad. Your CPV would be $0.25. This may not sound like very much, but this number is more or less the average cost of CPV advertising.
Sometimes, you might only need to spend around 10 cents or as much as 30 cents (or sometimes more) per video view. Because CPV advertising is so cheap, it is ideal for businesses that don't have a lot of money to start advertising right away. Traditional modes of advertising such as billboards can be very expensive and ultimately not possible for new and growing businesses.
More than that, traditional advertising methods may not target the particular audience you want to target. CPV advertising can fix all of these problems. If you are on a tight business budget, all you have to do is calculate how much money you plan to spend on advertising.
The Cost of CPV Advertising
Because each video ad view will only cost you a few cents, you should have the means to afford to run your ads several times. This will be very helpful for getting your brand's name out there because your ads will reach a large group of people. Another reason why CPV advertising matters so much is that it is low risk.
What does this mean exactly, you might ask? Because it is such an affordable method of advertising, you don't have to worry about losing out on a large chunk of your money when advertising in this way. If you plan on only running a small video advertising campaign, you'll only end up losing a few dollars or so which shouldn't be anything to worry about.
Because it is a low-risk type of advertising, it will also provide you with the opportunity to experiment more with advertising. For example, you might see that many people are viewing your ads but not many people are clicking on them. The affordability of CPV ads will let you keep running the ads while you make some adjustments to your ad campaign and your website.
That way, you can try your best to make sure that your advertising campaign is as efficient as it can possibly be. But what kind of benefits can you expect to see once you start running these ads?
What Is a Good Result From CPV Advertising?
One of the best results that you can get out of CPV advertising is brand awareness. Brand awareness has everything to do with exposing your brand to as many people as possible, or at least as many people who might be interested in what your brand has to offer. Of course, if no one knows that your brand exists, you're not going to get a lot of traffic and certainly not a lot of business.
CPV advertising can fix this problem quite effortlessly. For example, suppose that you run an ad at the beginning of a video to promote your brand. Some people might watch the ad all the way through while others might skip over it as soon as they can.
Some might click on the ad while others will let the ad run out. You might think that your business will only benefit from the ad if someone clicks on the ad or watches it all the way through. However, this is not necessarily true.
Even if a person skips over your ad, they will still need to see part of it to begin with. This means that they will get a small exposure to whatever your brand has to offer. Again, this may not seem very important, but it certainly can be if you expose your ad to thousands of people.
The Benefits of CPV Advertising
While a person might skip over the ad the first time they see it, they might not skip over it if they see it a second time. By seeing an ad multiple times, the online user may wonder if this ad has something to offer. As a result, the person may finally end up clicking on the ad and navigating your website.
Even if the user doesn't see your ad again, he may think back to your brand at a later time and then search for your website. The very act of exposing people to your brand is important for that reason. While a user may not be interested in your business at first, that doesn't mean that he won't be at a later time.
By putting your brand in a user's head, you have a chance of gaining a potential customer because of the sheer fact that the user knows just a bit of information about your brand. Besides brand awareness, CPV advertising is very important if you're concerned about saving money.
As mentioned before, CPV advertising is typically very cheap and not much more than a few cents. Most businesses, even new businesses, can afford this kind of advertising without too much trouble. While you might not be able to run a big ad campaign right away, a small one should still be able to increase your business's traffic and perhaps even attract some new customers.
But what should you do if your cost-per-view rate isn't doing so well?
How to Achieve a Better Result With CPV Advertising
To make sure that your CPV ads are doing well, you will want to make sure that you are targeting the right kind of audience. For example, suppose that you have a brand that sells organic lipstick. The last thing you want to do is market your lipstick ads to a group of people who is in the market for gardening tools or auto parts.
If you did that, all of your advertising efforts would go to waste. Even if your ads were viewed by thousands of people, you likely wouldn't get any clicks because that particular group of people wouldn't be interested in knowing what your brand has to offer. However, if you do a bit of research and instead target your ads toward groups of people that are more concerned with organic cosmetics, you would certainly have much better luck.
For example, if a user was looking at different types of lipstick on the internet and then she comes across one of your ads, it would be very likely that this user would not only view the ad but click on it as well. Once you figure out your target audience, you will find that the money you spend on CPV ads will be money well spent.
More than that, you shouldn't have any trouble making back the money you spent on advertising.
Improving Your CPV
As long as you get a steady stream of new customers, you can use the money you gain from purchases and put it towards even more advertising power. That way, your business's success should follow a steady upward spiral.
While staying within your target audience is good, expanding your audience to a certain extent is also a good idea. Expanding your audience involves branching out to audiences that are still somewhat related to your niche but don't match your niche exactly. If nothing else, doing this will drastically increase your brand awareness.
Finally, make sure that your ads are as catchy as possible. No one is going to want to sit around and watch an ad if it's boring. Instead, they'll want to skip it.
To fix that problem, make sure your ads are concise and to the point while still matching the attitude of your target audience for the best results.
All About Cost-Per-View Advertising
Cost-per-view advertising can be effective if you're looking to increase brand awareness and get new customers while staying within a tight budget. CPV is simply a way of calculating the cost of video ad views. Most CPV ads are only a few cents, so you won't have to spend much to get significant results.